The request here was to celebrate a new direction for the company as they formulate their new identity and discuss the future. They wanted to break away from their stoic minimal treatments to create a party type atmosphere around the whole event. It was also important to infuse their new mascot into everything in fun ways to champion it as the host of the event. The boxes and abstract city scapes were used as a visual vocabulary to advance narratives through all of the speaker sessions and seminars. I worked with a bunch of vendors to knock out window clings, nametags, an app, signage, stage graphics/ animations, print materials and even the cake…plus I worked with all the execs to build and polish their shows so they could deliver their messages with confidence.
