COCA-COLA

I work with Coca-Cola Studios, their in-house creative agency, (see video) to make sure their transitions from “this thing” to “that thing” happen every time.  The first thing we did was to create various templates for all the brands.  On this one I needed to solve a simple problem for an upcoming show but also wanted to solve a more complex ask of uniting a ton of brands under the Coke umbrella in one template. The mission was to create one file that can be used and customized for all brands so everybody follows the same formatting for their internal communications… but also serve as the bottlers show file to fill the immediate ask.

In this case there are multiple possible uses for this skeleton.  Fanta can show up on the Coke red or it can be placed on Fanta orange, purple, etc.  Likewise all internal content can change to brand specific coloring, so anywhere you see red, you can replace it with orange… or you can stay with the red throughout for all brands in the case you want to present multiple brands at once. Throw in some elements and bam they are up and running on-brand and united.

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