Nypro requested the design to “not be tame.” Pretty wide open on that directive, but it is nice to have a big pool and a client willing to explore. We started with a moodboard creation session that hit the nail on the head pretty quickly. We then knocked out visualizations of letterhead, business cards, conference booths, interior design and wall graphics and went about building out the new brand. It didn’t last long though because they got bought up in the middle of it…probably because we were looking so good!