Not all of these shows are intended for huge convention center halls with Imax screens and stadium seating. Sometimes corporate rooms needs to be dressed up with branded materials. Every time I get a brand book, or in this case just a logo, I feel like I have keys to a new car. I know how it looks and I know what they need, so I just get to take it where they need to go. This stuff looks like them although they have never seen the variations and spins I put on their looks. I extend existing identities to fill screens, spaces and pages however big they may be.
