My projects are not all about creating something from nothing out of the blue. A lot of these projects come with a set of guidelines for the brand overall and another set of elements to use for the event, campaign or initiative that all need to be fused together for approval from the various creative directors. This campaign crowd sourced its graphics from Brazilian artists for their World Cup. My job was to come in and fuse the event with the Coke brand and create visualizations for each of their messages in order to unify the troops on the front lines of the Coca-Cola business.
