Client called me when they needed to make a statement on a stand alone show but to also utilize the session as a brand exploration exercise for a future direction. Three color and full color seemed the way to go because this color palette is so unique that it can almost reference the brand on it own without a logo. So I decided to stay in bounds with color. Flat bright overtakes for interstitials and titles contrasted with minimalistic treatments for product showcase and introductions really made the product stand out. That everything slid around and entered/exited the screen elegantly really made this event feel like a future commercial.
